The Costa Blanca (White Coast) begins rather unappealingly
at Valencia but improves considerably as it winds its way
south toward Alicante. The overbuilt route south is dotted
with fishing ports and resorts known chiefly to Spanish
and other European vacationers.
The success of Benidorm
began in the 1960s, when this fishing village was transformed
into an international resort. Alicante, the official capital
of the Costa Blanca, enjoys a reputation as a winter resort
because of its mild climate.
Murcia is inland but on the
main road to the Costa del Sol, so hordes of motorists
pass through it.
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